The initial challenge was to advance awareness of MGH as a groundbreaking institution at the forefront of science, and later, to drive fundraising for research.
Proto Magazine launched in 2005 and had aim to set itself apart from the myriad of medical journals with a unique approach to editorial Instead of simply publishing data or touting the latest medical breakthroughs, the magazine serves as a forum in which medical professionals can reflect on their work and learn about the latest developments in other specialties, while other audiences – patients, business leaders, politicians, and academics – can glimpse the exciting progress at the frontiers of medical science.
The top four content elements to help best represent your brand.
Foregrounding patient voices, omnichannel delivery, and other strategies that will transform healthcare marketing.
