Content Strategy

What makes Foundry 360 unique? It’s our deep understanding of health and wellness audiences — and what powers our approach to each brand. Whether you’re launching a new product, repositioning an existing one or looking to increase engagement or retention, we’ll develop a plan that’s mapped to your goals. More importantly, we’ll connect your brand and audience at key decision-making moments.

• Content auditing   
• Competitive analysis
• Audience analysis & segmentation
• Customer journey mapping
• Behavior modification program architecture
• Content & media mix (including paid vs. owned channels)
• Content calendars & planning 
• Test plans & optimization

• Audience education and engagement
• Content consistency and cohesion
• Elevated brand/product perception
• More efficient — and effective — budget allocation
• ROI metrics to validate content spend