Janssen Invokana

Create a branded patient-support program to enhance the experience with a Type 2 diabetes medication and drive adherence with treatment.

Fresh Start for Diabetes, a 12-week behavior modification, and CRM program.
Designed to help users feel supported, inspired, and good about themselves and their futures
Powered by relevant, curated content, served in accessible, “bite-size” pieces
Proven techniques to drive engagement and outcomes: e.g. weekly newsletters alerting users to new content, downloadable cookbooks to incentivize and reward

Program architecture, content strategy, and custom editing of content for regulatory purposes
Licensed content to power experience (articles, videos, recipes, slideshows, quizzes)
Custom nutrition parameter development
Digital cookbook development for acquisition and reward
Design services
Regulatory support and editing