Telus, the largest health IT company in Canada, launched a new mobile health record application for babies and new parents. The challenge was driving engagement with the app beyond inputting data.
Creation of a rich content experience, integrated within the health record. Stage-based, service-oriented content is presented to parents at the appropriate time (based on age of the baby or stage of pregnancy) and also organized by category for user-guided discovery.
The top four content elements to help best represent your brand.
Foregrounding patient voices, omnichannel delivery, and other strategies that will transform healthcare marketing.
